Feetured

adidas Originals EQT FW17

adidas Originals Campaign Portrait (5)

For FW17 adidas Originals drops 3 new EQT silhouettes and a range of apparel, as it introduces an essential colour pallete to the trio of EQT RF, EQT Racing ADV and EQT 93/17 designs.

First up, the EQT RF is brought back with an understated approach – bringing classic adidas footwear design to the forefront. The men’s iteration of the silhouette is built with a classic 90s running material, and features a mesh construction with suede panels and welded overlay details. For the women’s edition, a blacked-out upper is offset by a crisp white midsole and integrated turquoise 3-stripe detail.

Next up, the new iteration of the EQT Racing ADV silhouette is designed with a number of classic EQT details such as a Racing 93-inspired lacing system and asymmetric tongue are then combined in a clean aqua colourway to create this staple women’s shoe.

Lastly, as the updated EQT Support 93/17 model is presented with a molded Boost sole and in black with crisp white contrast details, the result is a minimalist rendition of one of EQT’s most groundbreaking contemporary designs.

The FW17 apparel is inspired by the unique 90s aesthetic and the iconic colour palette of the original Equipment series, as white, heather grey and essential EQT Green are brought together across a range of pieces including dresses, sweats and outerwear. Design features include textured embroideries, reflective prints and progressive materials which all elevate the range with a sportswear perspective, whilst maintaining the EQT philosophy.

The campaign features creatives from the city of Detroit, including musicians Angel Haze, Danny Brown and Jay Daniel alongside artist Tiff Massey. Finding parallels with their spirit of invention and creation, together this new season of EQT culminates to show the enduring aesthetic of the original Equipment series.

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