100 years and running!

BAIT and Brooks Heritage present the BAIT x Brooks “Centennial” Chariot dropping on 29 November. In fine-footed celebration of the Brooks Running Company’s 100-year anniversary, the BAIT x Brooks “Centennial” Chariot is a reflection of the rich history of the company with some seriously premium materials and details.

We’re talking a  high-grade leather and pigskin suede upper. The colour combos of navy, green, and red are a nod to the varsity colourways of the Brooks Heritage Collection and the home field team, the Seattle Seahawks.  The “Centennial” features some nice details with that heat-debossing on the heel, a retro logo on the tongue, as well as the BAIT and Brooks link-up reflected on the insoles.

“As our second collaboration project, we are thrilled to have partnered with BAIT on the BAIT x Brooks ‘Centennial’ Chariot which beautifully captures our 100-year history, rooted in the run,” said Shane Downey, Heritage Creative Director and Business Manager. “Having reigned as one of the most popular running shoes of the eighties, the Brooks Chariot is a pillar of the Brooks Heritage Collection which BAIT recognized and has helped us take to the next level with a premium execution that pays homage to our centennial.”

 Eric Peng Cheng, President of BAIT Inc. added “We set out to pay homage to the 100 years of Brooks and the city of Seattle using the classic colourway with a hint of vintage. The Brooks team is very knowledgeable and resourceful. The development and attention to detail to bring the design to market exceeded our expectation and allowed the shoe to be truly unique. We consider Brooks a key partner and we look forward to being a part of Brooks Heritage’s rise in the sneaker game.”

The BAIT x Brooks “Centennial” Chariot will be sold through selected retailers including; Hanon, Sneakers n Stuff, Wellgosh, Ran Shop, Fat Buddha in UK and Tribe in Dublin along with laces and sock-liner for £100. Release date November 29.