Yes the internet and social media went wild last night as we learnt about Nike innovation for 2016 but most significantly and most excitingly about the Hyperadapt 1.0 featuring an auto lacing system. Yes yes yes!
Last night Mark Parker, President & CEO, NIKE, Inc., took the stage in New York City to unveil an unprecedented breadth of innovation that includes: Nike Air VaporMax, the latest expression of a global icon; Nike Anti-Clog Traction, a mud-beating polymer; Nike HyperAdapt 1.0, which introduces the future of sport-informed adaptive lacing; and the new Nike+ app, a personalized service for athletes, and more. These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.
But all eyes were on the Hyperadapt for sure! The Nike HyperAdapt 1.0 is the payoff of significant research into digital, electrical and mechanical engineering. Powered by an underfoot-lacing mechanism, the shoe proposes a groundbreaking solution to individual idiosyncrasies in lacing and fit preferences. That means the undue pressure caused by tight tying and slippage resulting from loose laces are relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the go.
“These products represent Nike’s unrelenting drive to not only exceed expectations but also inspire all athletes by manifesting the unimaginable.”
Tinker Hatfield and Tiffany Beers, Senior Innovator, NIKE, Inc., led the project. Together with Parker, they envision a future where the product changes as the wearer changes, thus serving the needs of athletes instantaneously. This shoe is just the tip of that adaptive iceberg — one step closer to facilitating complete synchronicity between body and athletic footwear.
The Nike HyperAdapt 1.0 is also just one of Nike’s significant statements inaugurating the “Era of Personalized Performance” introduced by Parker. The new Nike+, which provides an all-access pass to athletic potential, similarly characterizes this period.
“We are surrounded by technology and data, but for athletes to truly achieve their potential they require something richer and more meaningful. They don’t need a dashboard; they need a relationship,” Parker says.
Nike also announced a refreshed Nike+ service. Connecting Nike’s wealth of sport knowledge with its footwear and apparel offerings, Nike+ translates the “plus” to “personal,” providing members with customized guidance, support and a host of tailored resources that unlock the best of Nike.
In addition Nike unveiled the amazing VaporMax which looks crazy with its tubular underfoot air bubble. The new Kevin Durants and the Hyperdunks look savage! And they also unveiled soccer boot tech Nike Anti-Clog Traction that will keep mud off the bottom of our boots!
Who said Nike were sleeping…bring on the HyperAdapt