New York, New York – Alife is definitely a part of the New York underground and the second part of their 2016 collab with Puma is in reference to the gritty and often scary 1970s NYC, sometimes known as ‘Fear City’.

Back in the 1970’s, a pamphlet stamped with “Welcome to Fear City” educated tourists when entering the city on ways to avoid trouble downtown as well as certain areas to avoid. Alife turns this story into a 360 graphic drop with some dope apparel prints and their mix of classic and Trinomic Puma silhouettes.

Look out for the collection dropping April 16th.