We flew through London’s Kachette last night for the launch of the Puma x Trapstar AW16 collection. After a very fine cheese sandwich we watched a very dope film put together by Puma and Trapstar, amazing amazing visuals that really captured what Trapstar are about as a brand. We then learnt more about Puma and Trapstar’s collaborative relationship as we heard from Yassine who setup and runs Puma’s SELECT division, a department of Puma that handles Puma collabs. But it was great to hear from Mikey, Will and Lee from Trapstar about their work with Puma and what it means for Trapstar and their global reach, really insightful and inspirational. BIG UP Puma and BIG UP Trapstar – LONDON STAND UP!