le coq sportif and Look have teamed up to create an exclusive capsule collection, where performance and lifestyle meet.
You may recognise the iconic Look logo and this leader in cycling tech invented clipless pedals, the first carbon frame in 1986, and the first single-shell carbon road frame.
These two iconic French brands share sporting values in their respective fields. They are both very close to their French roots and to their product development processes. Both have a knack for combining their savoir-faire with a shared objective in mind: offering technical products with a lifestyle inspired look and a whole cycling bag full of COOL!
The key words for this collection are savoir-faire, quality, and design.The performance jersey and the 100% cotton t-shirt are inspired by both brands, with cycling jersey design from le coq sportif and Look’s signature colour scheme. The footwear has the same technical aspects specific to cycling and the graphic style of the clothing. The Omicron and the Shifter XT, two new shoes from le coq sportif, are made of a mesh structure with a reflective logo and a neoprene sock, combining technical detail with comfort.
The models in the le coq sportif x Look pack will be sold as a limited edition in select cycling and sneaker stores across the globe. Only 86 pairs of them Omicron and the Shifter XT will be produced. French cycling icon Bernard Hinault will receive pair number 1 of the Omicron. So these will be pretty damn RARE!
Dropping October 15th.