The good peoples from the SPZL camp go from strength to strength with the collections and the SS17 preview that you will see below is no exception. Bringing in Chronixx for the campaign this year the adidas SPEZIAL team have created and curated a collection that is connected to music as always, this time it’s reggae and reggae’s homeland of Jamaica.

The three stripes have always been big in JA and were the stripes that bob Marley wore. Fast forward to 2017 and the stripes are worn by Chronixx and our island of Jamaica is the backdrop. But it’s not the only one as the film below takes Chronixx from his home in the Caribbean across the ocean to Preston in Lancashire, UK.

The SS17 collection connects both past and present, countries, people and generations and will be releasing very soon. Shouts to everyone involved and especially Gary Aspden and Robert Brooksy.