TWOTF: Where did all the information come from, how did you gather all the info on the different collaborations?
We researched through various books, blogs, magazines, forums, sneaker historians, press releases, brand representatives, collaborators and using our own knowledge of sneaker releases which we have experienced and lived through.
TWOTF: How did you decide which shoes made the cut and was there any dispute over that….was anyone in the team super upset about the shoes that didn’t make it into the book?
We wanted to make sure we showcased a wide variety of editions that covered a range of brands, materials, hype, lesser known, and extremely limited. To help us keep things consistent with the first book, we included as many models that were featured in the first book as possible. By doing this, it not only helped us decide what to feature, but also elaborated on the the story of sneakers in general; which models took off and which failed to get successfully retroed.
We also had to touch on new technologies and models that have made a huge impact on the industry in the last ten years, such as adidas Primeknit and Nike Flyknit.
The Word on the Feet 