Damn good book!
Yes it is! If you do not have this book yet you need to cop it. Really well put together, well researched and presented, yeah we thought there were a few that should have but didn’t make it in but on the whole job really well done. And we were lucky enough to catch up with Niranjela and Joel who both worked hard on the project and gave us this unique insight into how they made it all happen. Shouts out to the whole U-Dox crew, EPIC BOOK!
TWOTF: Tell us a bit about yourselves – where are you based, what are your names, job roles?
Niranjela Karunatilake, head of production and curator of Sneakers: The Complete Limited Editions Guide.
Joel Stoddart, assistant in production and researcher for Sneakers: The Complete Limited Editions Guide.
We both work for the U-Dox Creative Agency based on Hoxton Square, London.
TWOTF: So how did the book come about? Tell us about the concept behind the book and how that concept became the finished product.
You might be familiar with U-Dox’s first book Sneakers The Complete Collectors’ Guide that released in 2005, which made Thames & Hudson’s top 20 non-fiction bestseller list. Its success and popularity led to Thames & Hudson reaching out to propose a sequel.
After a few discussions, we decided the right way to follow on would be to focus on limited edition trainers.
It felt like a natural progression, the subject was touched on in the first book as it featured strong, iconic collaborations, such as the adidas Superstar x A Bathing Ape and Nike Dunk Hi x Supreme. After that first book released, it’s safe to say the industry exploded with limited editions, making sneakers more globally relevant and desired by many.
With this in mind, we wanted to produce a reference book, almost an encyclopaedia of the most iconic sneakers that not only looked good, but also explained the effect and impact it had on the industry. For example the highly anticipated Nike Air Mag was a sneaker that rumour had it would be made real for years after it’s debut in the film Back To The Future II so its release to raise money for Parkinson’s disease awareness was a huge deal.