AFEW Store are the next crew to take on a collab with Mizuno and they chose the Sky Medal for a collab that pays homage to the hometown of the store, Dusseldorf. The theme is home or HEIMAT.
We are honored to take part in this project. Especially in current times, we want to show and represent a city and a family where every culture is welcome, where everyone lives together peacefully. And the best way to represent your hometown is to show it through your local sports club.
Therefore, we teamed up with the Bundesliga football club Fortuna Düsseldorf and the Japanese sportswear brand Mizuno to design a sneaker, a football boot, a t-shirt and a fan scarf. All of these items have of course the colorway of the football club. To represent a multicultural Düsseldorf and its inhabitants properly, we create a graphic, where “HEIMAT” is written down in more than 30 different languages.
This “international Heimat” graphic is found on each collaboration item. In addition, we combine the AFEW and the Fortuna Düsseldorf Logo. The result isthe AF95EWlettering. The F95 is Fortuna’s very own logo, which refers to their foundation in 1895. We also designed a graphic made of a “95” and a “12”. In football, the number “12” is meant for the supporters and fans.
The pack drops on April 20 in-store at AFEW with the remaining pairs being sold via online raffle. Don’t sleep!