TWOTF: If you had to choose a top 3 from the book what would that top 3 be?
The Nike Air Footscape Woven x Hideout, Asics Gel-Lyte III x Patta and the Adidas Forum Hi x Frank The Butcher.
TWOTF: How does the sneaker collaboration work – when a store or an individual puts out a collab shoe – how does that work? Are they like hey Nike or Asics or New Balance we’d like to do a shoe or is it the other way around?It works differently in different situations. It’s usually down to strong brand and store connection. If a store is highly reputable and has a good relationship with a brand it’s more than likely that a collaboration will come from it.
The Word on the Feet 