It’s been a minute since the news of Rihanna becoming a creative director at Puma and finally we see her first release in the role, the Puma Creeper, a little remix of the classic Puma Suede. It’s an understated drop that’s for sure with a classic Puma Suede upper with that creeper sole that harkens back to the Punk era.
“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
That’s right new age hip hop bad boy, if there is such a thing, Travis Scott, features in the ad campaign with Rihanna for this first drop.
We’ll be honest here of course you can’t beat a black and white pair of Suedes but maybe we were expecting a bit more from this first drop when thinking about the dope collabs we have seen in the last year from artists working with Puma, but maybe Rihanna is easing her way into the role, we shall see.
The first Creeper style, in a black-white colourway, drops as a limited edition pack on September 14th at PUMA.com and select retailers globally starting September 18th.
Exclusively in New York from September 15th – 17th, PUMA will host a pop-up store at 312 Bowery Street between East 1st Street & Bleecker Streets in Soho. This will be the only brick and mortar store worldwide where consumers can purchase the black-white colourway early, as well the other two Creepers colours from the September drop.
The PUMA pop-up store will be open from 12 pm – 5 pm on Tuesday, September 15th and 11 am – 7 pm on Wednesday, September 16th and Thursday, September 17th. Limited pairs available for sale during the pop-up and purchases are limited to one pair per person.
The first three colours of the PUMA Creepers will be available through PUMA.com and lifestyle shops worldwide starting September 25th with new colour and material releases in November through 2016.