Jordan II x Just Don – London Launch


Last night saw The Chicago Don C down at London’s Nikelab for an intimate event as he broke down some of the history behind Don C, behind his designs and his work with Jordan Brand. Very dope to be able to hear more about someone who’s often known as “yeah he’s that guy, Kanye’s boy” and understand what the Air Jordan meant to him and his hometown of Chigaco, and how he developed his brand to take him to this point where he could collab on a Jordan shoe. And when we asked him why the Jordan 2, when we know the 6 is his favourite he told us he’s working his way up there so anything can happen…

A great night and an inspiring and motivational talk from Don C. The crowd were also lucky to hear from Victor Oladipo ahead of tonight’s NBA global game between the Orlando Magic and the Toronto Raptors, letting the crowd know he’s gonna be looking good and playing good tonight in London and as Doc C gifted him a pair of the Just Dons maybe we’ll see ’em on court tonight.

As an added treat 20 rare pairs went on sale at the event with Don C signing boxes for those that copped. Very dope event and again just makes a difference to be able to hear about someone’s journey in the sneaker game and their very human story.

BIG UP Don C and all those that attended. The kicks drop at the end of the month for all those that didn’t cop last night.


Categories: Events, Feetured

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