To mark the launch of Nike Sportswear’s latest innovation – the Air Max 720 – Nike have created an online virtual store experience.

The ‘720 Air Store’ is open NOW with the killer Sunset AM720 on sale and everyone that cops a pair will get a chance to unlock limited edition merchandise, exclusive content and surprise experiences inspired by the new silhouette.

Each week the store will be hosted by a different ‘avatar’ with familiar faces such as Dave (rapper), Mini Swoosh (designer), Raheem Sterling (footballer) and Peggy Gou (DJ) taking their turn to act as shopkeeper behind the virtual counter. Every avatar will bring something unique to the store, and the merchandise product will be available for a very short time only.

Example collectable items will include a 720 pendant, limited edition jerseys and prints, 720 footballs, water bottles and Air Max socks.

This week Nike dropped exclusive 720 Air Merch this week created by Mini Swoosh, Interhood and Johnny Hoxton. The Air Merch is only available by redeeming air credits, unlocked through the purchase of a pair of the AM720. But there’s more dopiness to come as each storekeeper takes control of the store.

So head over to the 720 Air Store ASAP!