Feetured

Mizuno X mita sneakers – Wave Rider 1 “No Borders”

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We are very excited at the news that Mizuno will be digging into their amazing archive to bring out some OG goodness in addition to some killer collabs, starting with these wavey Wave Riders from the Mita crew.

The Mizuno Wave Rider 1 No Borders, is the very first collaboration to launch as part of Mizuno’s new Sports Style range.

The original Wave Rider has been at the core of Mizuno’s functional philosophy for over 20-years. For this collaboration, Mizuno and mita sneakers meet at the crossroads between utility and lifestyle design for a contemporary sneaker that’s informed by the past and inspired by the present.

In designing the nylon and pig skin nubuck upper, Mizuno and mita sneakers looked to Berlin’s Olympic Stadium and its famous blue track —which has long been said to encourage a sense of calm and concentration within athletes. The sole, on the other hand, gets its look from Japan’s asphalt roads and the white line on the vamp symbolises the dividing lines on the road and on a running track. The Wave Rider’s signature technology, the Wave Plate, is unmissable in glow-in-the-dark yellow and more subtle but still key features like the piping and lace keepers are reflective. The resultcombines lifestyle requirements and performance elements with striking aesthetics —fit for the track and the streets.

The Mizuno Wave Rider 1 No Borders launches as part of Mizuno’s Sports Style line —a new category taking the brand’s performance-driven ethos and applying it to style-focused designs for those living on-the-go lifestyles. With over 100 years innovating in the sportswear space, Sports Style is here to usher in the next era.

This is also the first sneaker of many to launch as part of Mizuno’s Kazoku project. Together with Mizuno, the Kazoku—an assemblage of like-minded, sneaker obsessed brands and a Japanese word meaning family—will develop a united vision

The Wave Rider 1 “No Borders”will be availableFebruary 10th at mita sneakers, and very soon in Europe.

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