There has been a strong connection between Puma Brand and Jamaica in recent years due in large part to the success of arguably the World’s greatest ever sprinter, none other than Mr. Usain Bolt. And Puma has definitely been on the rise in 2019 and has gained some real street cool outside of the archival coolness usually associated with iconic silhouettes as the Suede and the Clyde. With the RS line and other new and remixed models gaining global traction the Puma cool is rising, up up up as they say in Jamaica.
Shouts to the crew that came out for the shoot in Kingston city, a city unlike no other and a place we call home! We headed in the Island in the Sun for a very special street shoot on the streets of Kingston. BIG UP Max from JA GOT SOLE Jamaica’s leading Instagram page when it comes to sneaker culture on the Island and within the global Jamaican diaspora. BIG UP also the crew repping the hottest collective in dancehall right now The 6IXX! Shouts to Pablo, Gikes, Ricky, Reneto and all the SEA VIEW crew. So much vibes, so much jokes.
We will definitely be back in Jamaica soon, so watch this space and check out the sick pics below! And make sure you catch more vibes over on our Insta too HERE!